101 Social Objects

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Author Hugh Macleod, author of describes the social object as “the reason two people are talking to each other, as opposed to talking to somebody else. Human beings are social animals. We like to socialize. But … there needs to be a reason for it to happen in the first place. That reason, that “node” in the social network, is what we call the Social Object.”

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Volkswagen

Volkswagen partnered with FunTheory to see if including fun could make people take the stairs instead of an escalator. 

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The Challenge

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The Solution

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Complete Corporate Identity

We Rethought Everything

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Corporate Rebranding

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Website Redesign

Day Turnaround

Amazing Result

Mobile Site Boosted Sales By 50%

Mobile Refresh

The Challenge Vivamus ipsum velit, ullamcorper quis nibh non, molestie tempus sapien. Mauris ultrices, felis ut eleifend auctor

Rebuilt From the Inside Out

The Challenge Vivamus ipsum velit, ullamcorper quis nibh non, molestie tempus sapien. Mauris ultrices, felis ut eleifend auctor

Extensive Demographic Studies

The Challenge Vivamus ipsum velit, ullamcorper quis nibh non, molestie tempus sapien. Mauris ultrices, felis ut eleifend auctor
  • Mobile Sales 80%
  • Website Traffic 50%
  • Conversion Rate 75%
  • Email Subscribers 60%

The Results Were Amazing

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Live Project