An infographic based on Moz’s Local SEO Ranking Factors 2013, a body of research that is conducted annually by David Mihm, the Director of Local Search at Moz.
What is customer engagement for? Your customers need engagement more than you do. | Social Media Today
This article discusses the folly of approaching customer engagement as a short term bolt-on technique rather than "an organisational commitment to forging more valuable relationships with your customer." "Valuable customer relationships only form around organisations that demonstrate a rich understanding of its audience members, in ways that touch those members so persuasively that they are
A key takeaway from the Digital Analytics Fundamentals course was the importance of tracking both macro conversions and micro conversions when measuring for performance. *A macro conversion occurs when a visitor completes an action that immediately benefits your bottom line. On an ecommerce website, for example, a macro conversion is a purchase; on a non-ecommerce
A general source of data that can be used to define various types of segments or counts and represents a fundamental dimension of visitor behavior or site dynamics. Some examples are event and referrer. They can be interpreted the same as counts above, but typically they must be further qualified or segmented to be of
The Converged Media Imperative: How Brands Must Combine Paid, Owned & Earned Media from Altimeter Group Network on SlideShare
As more and more devices “get smart,” the Internet of Things is set to ignite new ways of doing just about everything, from the rudimentary to the extraordinary.
Building an audience on Google+ may be the smartest thing you do as a content marketer when it comes to improved search rankings. You still need to understand the language of your audience and reflect it back in your content, but Google will now have direct indications that you’re putting out quality stuff. Read More…
Learn about the new mental model of marketing – it’s 4 steps instead of 3 now.